In recent years there’s a new type of search that’s been gaining a lot of popularity.
Thanks to the rise of smart gadgets, it is now common to find people who use voice assistants on their phones or speakers.
The most popular of these include Amazon Alexa on amazon devices, Siri on iPhones, and Google Assistant on Android operating systems.
These assistants provide an easy way for consumers to discover information and services that are important to them, without typing a single letter in a search engine.
So whether you need to know what the weather is like outside right now in Memphis, or you’re near a gas station close to Portland, or are hungry, on the road in Vegas, a quick voice search will pull up relevant results.
Now let’s conduct a little experiment together.
Go ahead and take out your cell phone or turn on your smart speakers. Activate your voice assistant and do a quick search for your business.
Now try doing a more general search associated with your business. Like “find restaurants near me”, or “what are the nearest gas stations to me?”, or “which dentist is nearby?”
How did you do?
Take a look at the graph over on your left side, and you’ll start to realize the magnitude of these statistics.
As you may start to realize, Voice Search presents a new opportunity and challenge for local businesses to connect with their customers. If you can rank high on voice search, there is a higher probability you’ll gain more business traffic, and more revenue.
As a digital experience agency, we at Metropolis Digital recognize this important new trend, and we are here to help businesses looking to rank higher on voice search.